Saturday, February 7, 2009
The Dawn Before the Storm
It is Saturday morning . . . the sky is that whitish back shade that let's you know the day is coming. My husband has left to take the LSAT . . . for the second time . . . and the kids and the dogs and my brother and his wife and baby are all still blessedly asleep. The house is quiet. The mountain hovering over our neighborhood of houses on the hill is motionless waiting to watch the bustle of the day. I am calm. There is no phone, no instant messaging, no emails. Only the written voices and posted faces of friends and colleagues on Facebook to distract me if I wanted to dive into social company at this early hour. I choose instead, for now, to write. Lately I have been in the school of hard knocks. It has been a period of time that has containted death , destruction and almost every trial in between. A period of time I have not been able to title til last night when my husband suggested that we were in some sort of training ground, not ulike a college education process . . . thuse the school of hard knocks came to my mind as a perfect title. A way to put a name of the un understandable fates that have plagued me. I won't bore you with the details of loosing loved ones, businesses, pain, and suffering, you have those details of your own. Maybe not in the time frame of the last few years but you have had them. And I am sure as you have struggled you have struggled with the faith to believe that there is and end. I have daily gotten out of bed, prayed for that day to bring a solution, a light, a reminder of miracles and still the suffering continues. On some days hope will spring in the form of a friends suggestion, a song on the radio, a positive opportunity, a hand out of love, and then some days there is nothing but the trudge through hours. People say, "look on the bright side" "the glass is half full" "there is a silver lining" and "the hour is only darkest before dawn." I hear this and I believe it was for them and others in this world, but I still wrestle with the hope that it applies to me. Does the Lord grow tired of listening to pleas? Did they call the line just before me? I guess I worried about that til we came up with the title for our period of duress. the school of hard knocks. If your life is almost unbearable and things for now are out of control and hard to understand then I suggest doing what I have done. I am pretending I am enrolled in a course, in my case a hefty college course. My education includes experience learning to turn grief, loss, scarcity, lonliness, sadness, rejection, being squased, effort resulting in nothing, hurtfulness of others, effort returning exhaustion and nothing else, pain (yes, all of that) into the title of education. Yes, I am experiencing a world class education from which I will graduate someday . . . soon I hope. As I go through the school of hard knocks I only advance each course as I do my homework, complete my assisgnments and pass the test. I learn what I learn and then advance. Each course is a hardship which I must live through and overcome. I must learn something and apply it to my life. My attitude as I go along affects the outcome of my grade, like the citizenship grades of the past. If I handle myself with good grace my grade is better. Some of my classes have lasted longer than a semester and some of my classes I have had to repeat. Obviously not learning the first time what I needed to learned I was flunked and sent through course D of hard knocks again. Some courses I aced immediately, painful or not I recognized the subject lesson and passed the test. Now as I write this the pink shades of dawn have stretched out over the sky turning it from whitish to pale blue and I see why so many people find the dawn worth waiting for. It is lovely. Lovely like graduation day from the school of hard knocks. Now, if you like me worried that that school of hard knocks was a life long education, never fear, it is not. Just like the series of educations you receive through life it comes in a time period which has a beginning and an end. Think of elementary school, high school . . . it seemed to go on forever but when you had learned what you were meant to you graduated, triumphed and gloriously went on to the next phase of your education or your life. The school of hard knocks come to those who need pass through a deep education before going on the next stage of their life. Unlike a college education you don't get to choose when you take it, the school of hard knocks enrolls you when it's time. Sometimes this education starts simply and almsot without notice and then sometimes you are enrolled into the toughest classes, like calculus was a nightmare for me, immediately. I was enrolled in the school of hard knocks a few years ago, the first lessons were loss and death. (Yes I started with the tough classes. I guess someone thought I needed to get those classes out of the way.) And I have gone on to take others in love, life, busimess, pain and stress. A few of my classes have been fun, like the elective classes you get to choose. I have learned sharing, art, and even scuba. Yet now somehow I feel my education is nearing completion. I don't know how I know but something inside me, like the beginnings of the dawn outside, tells me that this round of education in the school of hard knocks is nearly complete. I will graduate soon (I hope) to experience a time of joy, success, advancement. After school comes the application process, learning what I have applied and proving my teachers right or wrong about whether or not I was ready to graduate. When I graduate from the school of hard knocks there won't be a cap and gown, pomp and circumstance, no ceremony. I will know I have graduated when bit by bit I can breath again, when success comes my way and allows for relaxation from worry, and rooom for overflowing joy. Remember the heavy class loads of each semester in school and the relief that comes with passing the final test in each class? Now compare that to the real final relief of graduating! Leaving the education behind. When I graduated from high school I knew I had college ahead, but to finally be done with the series of lessons learned and some of the teachers was an incredibly freeing feeling. Sure I would miss the friends I made there, but I didn't have to leave them, I could take them with me as I carried off my diploma! Graduating finally from the school of hard knocks doesn't mean there aren't other education series' ahead of you. It just means you passed this one. It means you learned what you had to learn in that part of your life enough to graduate and move on! Like the dawn after a very dark hour, you realize again that all is right with the world and that you have the tools to live well with. You have the education that showed you that you could survive the experiences. You now can move on. You have graduated. If I have learned anything from the school of hard knocks I have learned to appreciate abundance. The abundance of opportunities to smile with you kids every day to the abundance of real financial freedom to the abundance of dawns that keep coming, morning after morning, enrolled in school or not. When I graduate I will let you know, because I am going to throw a really really big party! Kim Power Stilson
Friday, February 6, 2009
Successful Business tells story on Kim's radio show at NOON mountain
Tifie’s Robert Workman and First-time home buying expert Pam Montero on Power Strategies Social Media Radio
February 6, 2009 –The Internet & Provo, UT– Social media talk radio host, Kim Power Stilson, announced today that she will be interviewing Tifie Humanitarian founder Robert Workman and first-time home buyer expert Pam Montero today on “Power Strategies -- Talk with the best about how to boost your business to a better bottom line!” at 12:00 p.m. mountain and 7 p.m. in Ireland. (Log on and listen live at www.planetarystreams.com or www.myexpertsolution.com. To enjoy repeat Internet streaming casts throughout next week, see show schedule.)
Power Strategies’ first guest, Robert Workman, is nationally recognized for both his business and humanitarian endeavors. Robert began his career with a small business that is now the nationally recognized corporation, Provo Craft and Novelty, Inc. In 2007, he formed the Tifie Humanitarian, a non-profit organization. Tifie operates in the Democratic Republic of Congo to help individuals form jobs in their own areas, ensuring a brighter future by eradicating poverty and creating thriving trade and commerce. The organization believes in lifting up the human spirit by supporting institutions such as orphanages, renovating and building schools, sponsoring youth activities, and encouraging other programs designed to strengthen the family and the community.
The second guest on today’s show, Pam Montero, with 25 years of customer services experience, is a real estate agent that specializes in finding single family residences, townhomes, condos for first time homebuyers. Today she will talk about the newest opportunities for first-time home buyers and their essential place in our new economy.
Power Strategies Talk Radio Show features the successes and challenges of small business owners, it was first aired in 2002 on KSTAR 1400 AM and has grown to include syndication to Internet radio. Re-launched in 2008, our Power Strategies Show will be broadcast to syndicate stations, re-streamed on the Internet and archived. Listenership is based on live and repeat archived, syndicated and re-streamed. Log on and listen at www.planetarystreams.com and www.myexpertsolution.com. Check their Website schedules or listen LIVE every Friday 2:00 to 4:00 p.m. Eastern Time and 7-9 p.m. in Ireland. To be a guest please contact kim@powerstrategies.TV. To see show information visit www.powerstrategies.TV or visit syndication sites at www.planetarystreams.com or myexpertsolution.com.
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About Tifie Humanitarian: Tifie Humanitarian is a non-profit organization formed on the idea that all individuals deserve the opportunity to provide for themselves and their families. Our organization consists of people working together to create hope for a more prosperous future by teaching and providing the resources needed to enable long-term enterprises. For more information, please visit www.tifie.org or contact, tifiehumanitarian@tifie.org.
About Pam Montero: Pam has been a real estate agent for seven years. She loves working with first time home buyers. They are always so eager to learn the home buying process and excited about achieving the American dream. She strives to develop ongoing relationships with my clients. Originally from Houston, Texas Pam moved to Utah in 1996. Before venturing into real estate, Pam worked for Continental Airlines for almost 14 years starting out in reservations and on to various customer service positions. Pam also worked as a trainer, team leader, gate agent and ticket counter agent. In 2002, she got her real estate license and in 2004, she jumped into real estate full time after leaving Continental. Pam says she never regretted it!
About Kim Power Stilson: Kim Power Stilson has helped over 50,000 small and women-owned businesses promote their products and services online. Recognized as a pioneer of Internet Talk Radio and online social communications and marketing for women, Kim Power Stilson speaks as an expert to universities and associations about her award-winning Make, Bake, Shake, Rake & Fresh© a duplicatable marketing formula that now has delivered 60% savings over costs, with an 140% increase in name awareness and delivering ordered sales of over $150 million to global clients. The talk radio host for seven years of the Healthy Wealthy Wow (terrestrial and Internet syndicated) Kim is the new Internet talk radio, host of “Fresh Success radio!” on Planetary Streams (Log on and listen at www.planetarystreams.com) and “Power Strategies . . . Market your business to better bottom line!” talk radio show on the global expert aggregator, MyExpertSolution.com. For more information please visit, www.powerstrategies.TV or contact kim@powerstrategies.TV.
February 6, 2009 –The Internet & Provo, UT– Social media talk radio host, Kim Power Stilson, announced today that she will be interviewing Tifie Humanitarian founder Robert Workman and first-time home buyer expert Pam Montero today on “Power Strategies -- Talk with the best about how to boost your business to a better bottom line!” at 12:00 p.m. mountain and 7 p.m. in Ireland. (Log on and listen live at www.planetarystreams.com or www.myexpertsolution.com. To enjoy repeat Internet streaming casts throughout next week, see show schedule.)
Power Strategies’ first guest, Robert Workman, is nationally recognized for both his business and humanitarian endeavors. Robert began his career with a small business that is now the nationally recognized corporation, Provo Craft and Novelty, Inc. In 2007, he formed the Tifie Humanitarian, a non-profit organization. Tifie operates in the Democratic Republic of Congo to help individuals form jobs in their own areas, ensuring a brighter future by eradicating poverty and creating thriving trade and commerce. The organization believes in lifting up the human spirit by supporting institutions such as orphanages, renovating and building schools, sponsoring youth activities, and encouraging other programs designed to strengthen the family and the community.
The second guest on today’s show, Pam Montero, with 25 years of customer services experience, is a real estate agent that specializes in finding single family residences, townhomes, condos for first time homebuyers. Today she will talk about the newest opportunities for first-time home buyers and their essential place in our new economy.
Power Strategies Talk Radio Show features the successes and challenges of small business owners, it was first aired in 2002 on KSTAR 1400 AM and has grown to include syndication to Internet radio. Re-launched in 2008, our Power Strategies Show will be broadcast to syndicate stations, re-streamed on the Internet and archived. Listenership is based on live and repeat archived, syndicated and re-streamed. Log on and listen at www.planetarystreams.com and www.myexpertsolution.com. Check their Website schedules or listen LIVE every Friday 2:00 to 4:00 p.m. Eastern Time and 7-9 p.m. in Ireland. To be a guest please contact kim@powerstrategies.TV. To see show information visit www.powerstrategies.TV or visit syndication sites at www.planetarystreams.com or myexpertsolution.com.
###
About Tifie Humanitarian: Tifie Humanitarian is a non-profit organization formed on the idea that all individuals deserve the opportunity to provide for themselves and their families. Our organization consists of people working together to create hope for a more prosperous future by teaching and providing the resources needed to enable long-term enterprises. For more information, please visit www.tifie.org or contact, tifiehumanitarian@tifie.org.
About Pam Montero: Pam has been a real estate agent for seven years. She loves working with first time home buyers. They are always so eager to learn the home buying process and excited about achieving the American dream. She strives to develop ongoing relationships with my clients. Originally from Houston, Texas Pam moved to Utah in 1996. Before venturing into real estate, Pam worked for Continental Airlines for almost 14 years starting out in reservations and on to various customer service positions. Pam also worked as a trainer, team leader, gate agent and ticket counter agent. In 2002, she got her real estate license and in 2004, she jumped into real estate full time after leaving Continental. Pam says she never regretted it!
About Kim Power Stilson: Kim Power Stilson has helped over 50,000 small and women-owned businesses promote their products and services online. Recognized as a pioneer of Internet Talk Radio and online social communications and marketing for women, Kim Power Stilson speaks as an expert to universities and associations about her award-winning Make, Bake, Shake, Rake & Fresh© a duplicatable marketing formula that now has delivered 60% savings over costs, with an 140% increase in name awareness and delivering ordered sales of over $150 million to global clients. The talk radio host for seven years of the Healthy Wealthy Wow (terrestrial and Internet syndicated) Kim is the new Internet talk radio, host of “Fresh Success radio!” on Planetary Streams (Log on and listen at www.planetarystreams.com) and “Power Strategies . . . Market your business to better bottom line!” talk radio show on the global expert aggregator, MyExpertSolution.com. For more information please visit, www.powerstrategies.TV or contact kim@powerstrategies.TV.
Thursday, January 29, 2009
Great article on Small Business Social Media Marketing
Here is a great article for small business owners who have questions about Social Media Marketing! I love that my Small Business Marketing Surival Series provides a solution! A less expensive and more complete solution at that! http://ping.fm/hgopZ
Wednesday, January 28, 2009
Spherion & Power Strategies to offer Social Media Survival Solutions to Small Businesses
Good news for Power Strategies! Locally-owned, Spherion and Power Strategies, Inc., have partnered to offer a Small Business Marketing Survival Series to businesses who need a reknewed and updated focus on marketing to build sales volume.
Spherion, a staffing and recruiting solutions company, has experienced the results of economic downturn like many businesses. Ron Zarbock, the owner of the Wasatch front franchise, suggests that creating sales that get people back to work is the obvious path to success. The key to that success is finding new, effective and inexpensive ways to market and promote what businesses are selling. Ron wanted to help his business and the businesses he services succeed.
“I knew I needed to really get online, engage in social media marketing and learn about Internet and Web promotions. The Small Business Marketing Survival Series 5-part, 7 volume series covers everything thing I know about strategically marketing and promoting my staffing services,” said Zarbock. “I found the Small Business Marketing Survival Series to fit every need as a manger of several small businesses and a non-profit organization,”
The Small Business Marketing Survival Series, caters directly to business owners, unlike more expensive and technical offerings available. The Survival Series features the award-winning “24 Hours to Zero Down Marketing” 24 hour step by step small business marketing strategy builder and workbook and offers four more guides which cover Internet, Web and Online social communications information, advice and suggestions to apply to their business. It comes with 7 physical guides, and online video and audio trainings. Hiring someone like the author, Kim Power Stilson, (named “Social Media Marketer of the Year 2008”, by an online education company) to come in to do this personally for your company would cost $15,000, she offers her Small Business Marketing Survival Series for $599, with an additional discount for business organizations like the Provo Orem and Salt Lake City Chambers.
“More than ever before in the history of the world this is the time for small businesses to grow, flourish and become the big businesses of the future. Online marketing & advertising has leveled the playing field,” said Kim Power Stilson. “Why let the big-budget companies take the advantage when all you need to sell, market, connect and compete online is now available for just a few hours of your time and a few dollars from your budget. While others may be looking down, take this opportunity reach up and grab the stars!”
Recognized as a pioneer of Internet Talk Radio and online social communications and marketing for women, Kim Power Stilson has helped over 50,000 small and women-owned businesses promote their products and services online. She writes for national magazines, and speaks as an expert to universities and associations about her award-winning Make, Bake, Shake, Rake & Fresh, a duplicatable marketing formula that has delivered 60% savings over costs, with an 140% increase in name awareness and delivering ordered sales of over $150 million to global clients.
To learn more about the Social Media Marketing training series she offers please visit, www.powerstrategies.TV.
###
About Power Strategies, Inc:
Power Strategies offers a Small Business Marekting Survival guide that gives business owners step by step guide to strategic marketing, Social Media, PR, Web & Internet Marketing Strategies. Power Strategies provides Education, Marketing Consultation and Public Relations Services to family-owned non-profit and women-owned businesses and corporations in the United States and Ireland. Feel free to contact Kim Power Stilson at kim@powerstrategies.TV.
About Spherion:
Locally own by Utah son Ron Zarbock, Spherion is committed to recruiting and staffing excellence, Spherion® provides integrated staffing solutions to meet the evolving needs and priorities of companies and job candidates.
Offering the flexibility of temporary, temp-to-hire and direct-hire positions, as either full or part time jobs, Spherion has placed millions of talented people in a multitude of jobs spanning every industry. From administrative/clerical, light industrial and contact center talent to seasoned professionals in accounting and finance, technology, engineering and manufacturing, legal, sales and marketing and human resources, Spherion efficiently and effectively delivers the right people for all employment opportunities.
The Company’s broad-based experience in recruiting is founded on an in-depth understanding of the workforce trends and the issues that drive performance. Spherion combines its unique expertise and knowledge with a commitment to service excellence to deliver optimal workforce solutions that exceed expectations and integrate seamlessly within any organization.
Contact:
Kim Stilson
Power Strategies, Inc
801-691-4588
kim@powerstrategies.TV
http://www.powerstrategies.TV
Spherion, a staffing and recruiting solutions company, has experienced the results of economic downturn like many businesses. Ron Zarbock, the owner of the Wasatch front franchise, suggests that creating sales that get people back to work is the obvious path to success. The key to that success is finding new, effective and inexpensive ways to market and promote what businesses are selling. Ron wanted to help his business and the businesses he services succeed.
“I knew I needed to really get online, engage in social media marketing and learn about Internet and Web promotions. The Small Business Marketing Survival Series 5-part, 7 volume series covers everything thing I know about strategically marketing and promoting my staffing services,” said Zarbock. “I found the Small Business Marketing Survival Series to fit every need as a manger of several small businesses and a non-profit organization,”
The Small Business Marketing Survival Series, caters directly to business owners, unlike more expensive and technical offerings available. The Survival Series features the award-winning “24 Hours to Zero Down Marketing” 24 hour step by step small business marketing strategy builder and workbook and offers four more guides which cover Internet, Web and Online social communications information, advice and suggestions to apply to their business. It comes with 7 physical guides, and online video and audio trainings. Hiring someone like the author, Kim Power Stilson, (named “Social Media Marketer of the Year 2008”, by an online education company) to come in to do this personally for your company would cost $15,000, she offers her Small Business Marketing Survival Series for $599, with an additional discount for business organizations like the Provo Orem and Salt Lake City Chambers.
“More than ever before in the history of the world this is the time for small businesses to grow, flourish and become the big businesses of the future. Online marketing & advertising has leveled the playing field,” said Kim Power Stilson. “Why let the big-budget companies take the advantage when all you need to sell, market, connect and compete online is now available for just a few hours of your time and a few dollars from your budget. While others may be looking down, take this opportunity reach up and grab the stars!”
Recognized as a pioneer of Internet Talk Radio and online social communications and marketing for women, Kim Power Stilson has helped over 50,000 small and women-owned businesses promote their products and services online. She writes for national magazines, and speaks as an expert to universities and associations about her award-winning Make, Bake, Shake, Rake & Fresh, a duplicatable marketing formula that has delivered 60% savings over costs, with an 140% increase in name awareness and delivering ordered sales of over $150 million to global clients.
To learn more about the Social Media Marketing training series she offers please visit, www.powerstrategies.TV.
###
About Power Strategies, Inc:
Power Strategies offers a Small Business Marekting Survival guide that gives business owners step by step guide to strategic marketing, Social Media, PR, Web & Internet Marketing Strategies. Power Strategies provides Education, Marketing Consultation and Public Relations Services to family-owned non-profit and women-owned businesses and corporations in the United States and Ireland. Feel free to contact Kim Power Stilson at kim@powerstrategies.TV.
About Spherion:
Locally own by Utah son Ron Zarbock, Spherion is committed to recruiting and staffing excellence, Spherion® provides integrated staffing solutions to meet the evolving needs and priorities of companies and job candidates.
Offering the flexibility of temporary, temp-to-hire and direct-hire positions, as either full or part time jobs, Spherion has placed millions of talented people in a multitude of jobs spanning every industry. From administrative/clerical, light industrial and contact center talent to seasoned professionals in accounting and finance, technology, engineering and manufacturing, legal, sales and marketing and human resources, Spherion efficiently and effectively delivers the right people for all employment opportunities.
The Company’s broad-based experience in recruiting is founded on an in-depth understanding of the workforce trends and the issues that drive performance. Spherion combines its unique expertise and knowledge with a commitment to service excellence to deliver optimal workforce solutions that exceed expectations and integrate seamlessly within any organization.
Contact:
Kim Stilson
Power Strategies, Inc
801-691-4588
kim@powerstrategies.TV
http://www.powerstrategies.TV
Wednesday, January 21, 2009
New York and 60 stories of falling glass
I had no idea my life could end that day. It was autumn in New York, I had been there for 10 days and had spent practically every daylight hour holed up in my hotel room working for the army of clients I was representing there. I was making a lot of money but I was exhausted and I missed my family. Finally after completing my projects I had 6 hours to kill before I had to leave to catch my plane. I planned to spend those hours outside in the sun. The weather was perfect “autumn in Manhattan’-- crisp, colorful and brisk. I set off for Bryant Park, a slice of peace behind the New York Public Library, and walking from 59th I headed down 6th Avenue. A vendor beguiled me to buy a purse and then I picked up a banana at the next. This was more like it, I could finally relax, breathe even. As I stepped into a crosswalk with several other New Yorkers I heard a large resounding crack and looked up. Way up above us was what looked like be a giant piece of cardboard wafting down. I barely had time to think about why a large piece of cardboard would float down from the top of a huge skyscraper when a voice shouted in my head, “Run!” Still looking up I realized it wasn’t cardboard but a city-block-sized piece of glass falling from the building to our right and it was huge enough to crush all of us. (more later)
I had no idea my life could end that day. It was autumn in New York, I had been there for 10 days and had spent practically every daylight hour holed up in my hotel room working for the army of clients I was representing there. I was making a lot of money but I was exhausted and I missed my family. Finally after completing my projects I had 6 hours to kill before I had to leave to catch my plane. I planned to spend those hours outside in the sun. The weather was perfect “autumn in Manhattan’-- crisp, colorful and brisk. I set off for Bryant Park, a slice of peace behind the New York Public Library, and walking from 59th I headed down 6th Avenue. A vendor beguiled me to buy a purse and then I picked up a banana at the next. This was more like it, I could finally relax, breathe even. As I stepped into a crosswalk with several other New Yorkers I heard a large resounding crack and looked up. Way up above us was what looked like be a giant piece of cardboard wafting down. I barely had time to think about why a large piece of cardboard would float down from the top of a huge skyscraper when a voice shouted in my head, “Run!” Still looking up I realized it wasn’t cardboard but a city-block-sized piece of glass falling from the building to our right and it was huge enough to crush all of us. (more later)
60 stories of falling glass
Today we made the final changes on the Small Business Marketing Survival Series “24 Hours to Zero Down Marketing” and the “Do it yourself Marketing & Social Media Strategy Series” training. Internet, Web and Online Social Media Communications Education for people who want to market, sell, connect, and compete online!
Before I can do one more thing I need to share the story of the day I decided to put all I know about marketing on to paper, or computer. What was it that urged me to immediately focus? 60 stories of falling glass! I want to share a life-changing story so you know why I think learning to use marketing and social media to promote your business is essential. It’s the reason I wrote this Small Business Marketing Survival Series.
I had no idea my life could end that day. It was autumn in New York, I had been there for 10 days and had spent practically every daylight hour holed up in my hotel room working for the army of clients I was representing there. I was making a lot of money but I was exhausted and I missed my family. Finally after completing my projects I had 6 hours to kill before I had to leave to catch my plane. I planned to spend those hours outside in the sun. The weather was perfect “autumn in Manhattan’-- crisp, colorful and brisk. I set off for Bryant Park, a slice of peace behind the New York Public Library, and walking from 59th I headed down 6th Avenue. A vendor beguiled me to buy a purse and then I picked up a banana at the next. This was more like it, I could finally relax, breathe even. As I stepped into a crosswalk with several other New Yorkers I heard a large resounding crack and looked up. Way up above us was what looked like be a giant piece of cardboard wafting down. I barely had time to think about why a large piece of cardboard would float down from the top of a huge skyscraper when a voice shouted in my head, “Run!” Still looking up I realized it wasn’t cardboard but a city-block-sized piece of glass falling from the building to our right and it was huge enough to crush all of us. (more later)
Before I can do one more thing I need to share the story of the day I decided to put all I know about marketing on to paper, or computer. What was it that urged me to immediately focus? 60 stories of falling glass! I want to share a life-changing story so you know why I think learning to use marketing and social media to promote your business is essential. It’s the reason I wrote this Small Business Marketing Survival Series.
I had no idea my life could end that day. It was autumn in New York, I had been there for 10 days and had spent practically every daylight hour holed up in my hotel room working for the army of clients I was representing there. I was making a lot of money but I was exhausted and I missed my family. Finally after completing my projects I had 6 hours to kill before I had to leave to catch my plane. I planned to spend those hours outside in the sun. The weather was perfect “autumn in Manhattan’-- crisp, colorful and brisk. I set off for Bryant Park, a slice of peace behind the New York Public Library, and walking from 59th I headed down 6th Avenue. A vendor beguiled me to buy a purse and then I picked up a banana at the next. This was more like it, I could finally relax, breathe even. As I stepped into a crosswalk with several other New Yorkers I heard a large resounding crack and looked up. Way up above us was what looked like be a giant piece of cardboard wafting down. I barely had time to think about why a large piece of cardboard would float down from the top of a huge skyscraper when a voice shouted in my head, “Run!” Still looking up I realized it wasn’t cardboard but a city-block-sized piece of glass falling from the building to our right and it was huge enough to crush all of us. (more later)
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